A profound impact of this change is that the council no longer demands provision of ground level greenery. Communal open space areas typically consist of a lap pool, barbeque space, sun lounge and potted plants, but high above ground level on top of several storeys of podium car park, barely visible, if at all, from the street. Boundary setbacks are zero to negligible. Neighbouring properties, streets and in many cases, the beach, are shadowed for much longer periods. Dark-tinted glass facades, with few or no external balconies have become the norm for buildings above 15 storeys. These create windshafts and funnels with uncomfortable gusts at street level. To experience this phenomenon, try walking down Old Burleigh Road past the three towers of Jewel, or the 76 storey Ocean building nearing completion on The Esplanade, even in a light breeze. You will not want to do it again, if you can avoid it. At the ground level, commercial spaces incorporated to generate activity on streets, sit empty.
Recent public realm projects in Surfers Paradise have been a hotchpotch of disparate works and installations. A utilitarian reinforcement of the river edge and replacement of the public pontoon for the new Hopo ferry service tidied up the riverside of Appel Park. There has been significant investment in security camera systems and digital billboards. There has been more removal than planting of street trees, including the distinctive row of Norfolk pines in Cavill Mall that had been left to wither through successive hard-paving and bitumen makeovers. Fairy lighting was installed on almost every remaining tree. And then more fairy lighting. And then more, to the extent that it now looks like Christmas over 365 nights per year, and like too much cosmetic surgery, the sparkle and glow only serves to highlight the state of deterioration.
Re-brandings and tourism promotions, and a variety of festivals and events have been staged to activate the precinct. The Commonwealth Games came and went in April 2018, however the residual legacy is a red fibreglass sculpture called The Spectacular.
In May 2019, Gold Coast Bulletin featured an opinion piece Why Surfers Paradise should be next in line for a serious upgrade. “It’s beautiful and iconic, but Surfers Paradise could badly do with a facelift. And there’s one simple way we could transform the area… Here’s a thought for starters. What if the road between the Soul roundabout and Hanlon Street in Surfers Paradise could be done away with, and the area transformed into a large piazza for outdoor dining? …It could be a way of bringing dining to the beach’s edge, while revitalising a famous area that is need of a fresh sugar hit.”
Prior to the 2020 council election, a review of local government boundaries took many people by surprise by annexing Broadbeach with Surfers Paradise into a new super Division 10, just as Broadbeach was ascending and competing with its own distinctive character, having historically been subordinate to Surfers.
Ahead of election, Mayor Tom Tate announced a revamp for Surfers Paradise to make it more colourful, fun and pedestrian-focused. He said, “We’re going to refresh the heart and get it pumping again.” (Gold Coast Bulletin 30 October 2019) A draft masterplan was floated to invite community input. The consultation outcomes report provides good insight into sentiments about the current state and ideas for refreshment. The most important master plan improvements were identified as:
Better pedestrian connections, mobility and public safety
More shade/street trees
More seating/meeting and active public spaces
Around the same time, the council published a guide for podium and ground plane built form (i.e. the lower 16 metres), to encourage better design for medium and highrise developments to integrate with street level and enhance pedestrian experiences. This could have positive influence if the council incorporates it into the City Plan for mandatory application to the central area of Surfers Paradise (and Broadbeach and Coolangatta).
In October 2020, the council approved a $30 million development of more shops at the beach end of Cavill Mall. Mayor Tom Tate claimed it will make Paradise Centre a ‘showpiece’. When asked about his vision for healing Surfers Paradise’s ‘rotten heart’, he said, "You take the good, you try to fix the bad, and that's what we're doing now." Cr Tate said the city already operated more than 600 CCTV cameras, but he would like to see more CCTV and more lightning. "Whether we upgrade other areas in Surfers Paradise, I think the area councillor is looking at doing a master plan." ABC Gold Coast 28 Oct 2020. To the objective observer, it does seem like the council is buying time because they don’t know or can’t agree on what to do.
Original arcades that haven’t been subsumed by new developments feel seedy and unsafe. There are more vacant than occupied premises. The range of restaurants and retail outlets has narrowed. Kebab shops, manicure, massage and tattoo parlours predominate.
Right now, Surfers Paradise feels neglected. Conversations and social media comments reveal that many tourists feel duped, that their experiences of Surfers Paradise don’t match the promoted images. It is failing to capture return visitors and most Gold Coasters avoid it like the plague.